Privacy Policy

Like pretty much every website in existence, this site collects small amounts of your personal data as you browse – this page describes how we handle that data.

Who we are

Our website address is: You can also contact us by email:

What personal data we collect and why we collect it

We collect certain information that identifies your browser while you use this site. Here’s what we collect and why:


As you browse the site, we pay attention to the pages you visit and the things you interact with so we can better understand what’s interesting and useful – in order to make more of it!

We do this by creating and collecting an anonymous identifier string, information about your browser (such as the User Agent), along with your anonymised IP address.


If you leave a comment on a post, we collect the data shown in the comments form, along with your IP address and browser user agent string to help spam detection.

Content from other sites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

As you browse..

While you browse and interact with the site, your IP address is anonymised and sent to IDB (geolocation service). Information about your visit is collected and processed by Tealium (third party vendor management) and sent to Google (website analytics). Information that could be used to identify you (such as your email or IP address) is removed or anonymised before being sent to Google.

Anonymous identifiers are also sent to Google‘s AdSense service (website monetisation). The AdSense platform negotiates with other third-party ad vendors to sell ad space on this site – thus, anonymous identifiers may be sent to these third-party vendors, in accordance with the Google AdSense policies.

Privacy Policies

When you comment or share..

If you leave a comment, two things happen:

  • Your comment is checked for spam using Akismet‘s algorithms
  • Your email address is hashed and sent to Gravatar to see if there’s a known Gravatar icon for your email address

Both Akismet and Gravatar are services from Automattic (the company behind WordPress). If your comment is approved and you have a Gravatar icon, it will be displayed next to your comment.

If you use the share icons displayed on each post, details you enter may be sent to AddToAny (social sharing). AddToAny also tracks anonymous identifiers relating to how you use their service for analytical and advertising purposes.

Note that when you share to a third party site (Facebook, Twitter etc.) – you do so subject to that site’s privacy policies.

Privacy Policies


Please see our Cookie Policy for more information.

How can I opt out?

We respect you may want to stay relatively anonymous. To opt out, please see the Opting Out section of our Cookie Policy. This will prevent information being sent to Google and AddToAny.

Automattic requires specific interactions to send data – you can avoid this by not leaving a comment.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

Website analytics data is retained indefinitely. Aside from the reasons outlined above, this is so we can see which posts are the most interesting over time in order to write more of them.

What rights you have over your data

If you have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.